Digital media companies have famously struggled to unlock the full value of their advertising revenue and our newest partner is a case in point. United Online Media Group (UOL), a comScore 500 company with more than 100 million registered accounts, needed a partner that could fulfill its multi-faceted advertising needs for its properties that provide a range of services to consumers including social networking, online loyalty marketing, and internet access. And they’ve found that partner in OpenX.
UOL conducted a rigorous evaluation of the various options available in the market and found that OpenX’s innovative technology redefines the concept of yield optimization for online publishers in a way that’s unique to the industry. No other Supply Side Platform (SSP), monetization platform or exchange could provide the monetization technology and yield that OpenX does. Through OpenX’s global exchange, with its integrated SSP technology, competition happens on an impression by impression basis, making the platform more efficient and resulting in significantly higher margins/revenue.
And today, we’re pleased to announce our partnership with UOL, which chose OpenX as its exclusive provider of digital monetization technology for the ad inventory on some of its top sites. These properties will be using OpenX’s full monetization platform.
In our joint announcement, Santo Criscuolo, UOL’s senior vice president, said, “We are extremely pleased to begin our relationship with OpenX… [and] we are convinced that OpenX is the right option for us. We are looking forward to OpenX’s guidance in helping us navigate the increasingly complex digital advertising landscape.”
At OpenX, our customers define us and push our team to continue to meet their needs in a vibrant digital media world. We’re excited to launch our partnership with UOL and look forward to helping it maximize its digital ad revenue.
